14 investeringskriterier fra Philip Fisher

Philip Fisher mente at investorer burde fokusere på 14 investeringskriterier for å finne fantastiske vekstselskaper.

1. Does the company produce goods or services whose sales are likely to increase substantially for at least the next several years?

2. Is management determined to develop new goods or services?

3. How effective is a company’s research and development?

4. Does the company have an above-average sales organisation?

5. Does the company have a worthwhile profit margin?

6. What is the company doing to maintain or even improve its profit margin?

7. Does the company boast outstanding labour and personnel relations?

8. Does the company have outstanding executive relations?

9. Does the company have more than a handful of talented managers?

10. How good are the company’s methods of cost analysis and accounting?

11. Are there other aspects of the business, somewhat peculiar to the industry involved, which will give the investor important clues about how outstanding the company may be compared with its competitors?

12. Does the company have a short- or a long-range outlook?

13. Will the company’s growth require so much equity finance that the much larger number of shares outstanding will largely cancel the benefit from this anticipated growth?

14. Does the company have a management of unquestionable integrity?

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