10 punkter å unngå av Philip Fisher

Philip Fisher mente at investorer burde unngå disse 10 punktene.

Kilde: Common Stocks and Uncommon Profits av Philip Fisher.

1. Don’t buy into promotional companies.

2. Don’t ignore a good stock just because it trades “over the counter.”

3. Don’t buy a stock just because you like the “tone” of its annual report.

4. Don’t assume that the high price at which a stock may be selling in relation to earnings is necessarily an indication that further growth in those earnings has largely been already discounted in the price.

5. Don’t quibble over eights and quarters.

6. Don’t overstress diversification.

7. Don’t be afraid to buy on a war scare.

8. Don’t forget your Gilbert and Sullivan, i.e., don’t be influenced by what doesn’t matter.

9. Don’t fail to consider time as well as price in buying a true growth stock.

10. Don’t follow the crowd.

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